Enterprise Africa Blog
DIGITAL REVOLUTION AND ROUTE-TO-MARKET STRATEGIES WILL DRIVE AFRICAN GROWTH
The African continent has experienced exponential growth in recent years, driven by the digital revolution and adoption of newer technologies. The widespread adoption of mobile technology is a major contributor to Africa's growth, with the Sub-Saharan African mobile economy set to contribute $184 billion to the region's GDP by 2024. The digital revolution has opened doors for new route-to-market strategies, with e-commerce seeing particular growth in the region. Digital marketing has become essential for companies to build and maintain brand awareness and push sales, with social media being an essential tool to master. The rise of digital payments presents new opportunities for technological companies wishing to expand into Africa, with local digital payment platforms easing the transaction process for companies in Africa. To succeed in the African market, companies must establish a clear route-to-market strategy and respect the local market when promoting their products. With the digital revolution and growth in mobile connectivity, Africa presents a range of opportunities for e-commerce success.
Digital Transformation - Cross-Border eCommerce in Africa
Africa’s eCommerce scene has been showing strong growth and potential over the previous years. With a total number of 22 million, 76.7 million and 13 million respectively, the most thriving markets on the continent are ...
Digital Marketing: creating Brand Awareness and improving conversions
Successfully implementing digital marketing requires a deep understanding of customer behavior and the different digital channels. It is important to coordinate the different digital marketing channels and connect them to each other.
Mobile payments - MTN overtakes M-Pesa to become Africas largest provider
Mobile payments contribute to financial inclusion in African countries where many people still do not have a bank account. Mobile payment solutions have been on the rise in Africa for the last years.
B2B – How to stay competitive utilising these Industry Trends in 2021
The B2B industrial landscape is constantly changing. Companies should always keep an eye on industry trends. This is especially true in 2021, since the Covid pandemic accelerated the process of several trends...